6 Beauty Brands That Are Helping Coronavirus Relief Efforts

As brand founders shut down store locations for the safety of their shoppers and employees, many are taking an additional step to not only prevent the spread of coronavirus, also known as COVID-19, but to also help those most impacted by it.

From indie skin-care brand Farmacy to beauty conglomerates like L'Oréal, these companies are making a difference during unprecedented times. If you'd like to and are able to support their efforts as you navigate social distancing from home — during which we can all feel a sense of helplessness — we've rounded up the brands giving back, ahead.

COVID-19 has been declared a global pandemic. Go to the CDC website for the latest information on symptoms, prevention, and other resources.

We’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. 

Lipslut


Lipslut, the politically-active makeup brand formed as a reaction to the 2016 presidential election, is donating 100% of its proceeds until Friday, March 20, to nonprofits helping those negatively impacted by the virus, including  No Kid Hungry and the CDC Foundation. Its founder, Katie Sones, hopes the campaign will set a precedent for the beauty industry.

"With companies refusing to close retail locations, and others staying silent altogether, we want to set a loud and clear example. It’s important for Lipslut to get involved because it’s important for everyone to get involved. To get through this, we all have to do our part," Sones tells Refinery29.

Lipslut F*ck Trump., $, available at Lipslut

Billie

Shaving brand Billie, which expanded its roster this week to include more essentials like dry shampoo and lip balm, is donating $100,000 to immediate COVID-19 relief efforts. The money will go to local food banks in the U.S. that are working to serve the needs of people affected by the pandemic, including children who no longer have access to school lunches.



Billie Floof Dry Shampoo, $, available at Billie

LVMH


With the high demand of hand sanitizer in the wake of COVID-19, one of the world's largest and most prestigious perfume and cosmetic conglomerates decided to offer its resources. LVMH — the Paris-headquartered parent company of luxury fragrance labels like Louis Vuitton and Givenchy — will be making and distributing hand sanitizer to French hospitals — free of charge.

The company is expected to produce 12 tons of hydroalcoholic gel by the end of the week. Additionally, LVMH pledged $2.3 million to the Chinese Red Cross Foundation to provide medical supplies to areas hit the hardest.

Givenchy Givenchy L'Interdit Eau de Toilette, $, available at Ulta Beauty

Haus Laboratories


Lady Gaga's beauty brand Haus Laboratories announced that it will be donating 20% of last week's profits to local food banks in Los Angeles and New York in an effort to help those affected by the closures of schools, offices, and resource hubs.

Haus Laboratories Glam Attack Liquid Powder in Dynasty, $, available at Amazon

Farmacy


Indie brand Farmacy is donating 10,000 meals a day for 30 days to Feeding America, a leading hunger relief organization. The brand also created a Feeding America donation page, and is currently matching every contribution made by consumers.

“We are a small indie beauty brand, but we want to do everything we can to make sure we can support those in need. We encourage our community to do the same, even if it’s just generating awareness for the work Feeding America is doing," Mina Chae, Vice President of Marketing & Consumer Engagement at Farmacy, wrote in a press statement.

Farmacy GREEN CLEAN, $, available at Farmacy

L'Oréal


Beauty conglomerate L’Oréal pledged $720,000 to the Chinese Red Cross Foundation for medical supplies, including masks and protective clothing.

Voluminous Lash Paradise Washable Mascara, $, available at L'Oréal






from refinery29
6 Beauty Brands That Are Helping Coronavirus Relief Efforts 6 Beauty Brands That Are Helping Coronavirus Relief Efforts Reviewed by streakoggi on March 18, 2020 Rating: 5
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