The 27 Goods That Shaped April — According To You

March 2020 presented its own set of challenges and adjustments to a new way of living; socially distanced from our friends, family, and the world as we know it. But, for many of us, April was our first full month of hunkering down at home. At first glance, it may have looked (and felt) like more of the same — sweatsuits, wine, hand sanitizer — but, we gazed a little deeper. We studied your virtual shopping carts from the past 30 days, and the collective picture painted by the products you relied on most was definitely an indication of a sign of these times.

While you can still catch us in cozy clothes sipping a glass of Pinot, our at-home interests evolved ever-so-slightly. We pursued hobbies we never had the time for before, hand sanitizers took a backseat to non-medical facemasks produced by brands with give-back initiatives, we celebrated Earth Day with sustainably-minded purchases, our WFH spaces got their deserved glow-ups, and those that had the means started shopping for someone other than ourselves.

Let the 27 most wanted items featured ahead — all sourced using anonymous reader data  — tell the story of this past month from a lighter perspective. And maybe, instead of just another remote groundhog day, it will look and feel a tad more refreshing.

We’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. 

Reformation 5X Masks

Safety precaution purchases shifted in April with advisement from The Centers for Disease Control and Prevention to wear non-medical face masks in public — with reader-favorite brands, like Reformation, crafting cloth styles with give-back benefits donating funds and materials to essential workers in need.

Shop Reformation

Reformation 5X Masks, $, available at Reformation

Sanctuary 5-Pack Fashion PPE Masks

Another top-purchased brand from our coverage on where to buy non-medical face masks was from Sanctuary. And as part of its give-back initiative (#SanctuaryGivesBack), each five-pack purchase was matched with a mask donation to organizations in need.

Shop Sanctuary

Sanctuary 5 Pack Fashion PPE Masks, $, available at Sanctuary

Melitta Premium Coffee Filters

Readers combined their non-medical face mask needs with their crafting abilities by shopping for materials to DIY their own — bringing us to this most wanted pack of Melitta coffee filters.

Shop Bed Bath & Beyond

Melitta 100ct Natural Brown Coffee Filter, $, available at Bed Bath & Beyond

Humankind Hand Sanitizer

April may have been the month of the face mask, but you haven't seen the last of hand sanitizers. From our continued coverage on where to buy hand sanitizer, this chic aluminum bottle duo packed with 220 uses was a top seller with a charitable kickback — every $1 sold is matched with a donation to The Robin Hood Relief Fund which provides emergency support to NYC frontline workers in need.

Shop Humankind

by Humankind Hand Sanitizer, $, available at by Humankind

Pact Go-To Legging

When we grew tired of our March sweats, we moved onto this top-purchased pair of breathable leggings crafted from organic cotton — that were not only given a featured spot in our super-soft leggings roundup but also graced the ranks of our favorite sustainable fashion brands.

Shop Pact

PACT Go-To Legging, $, available at PACT

Chewy Online Pharmacy

One of our April content roses was our week of pet-dedicated content, where we outlined a guide to Chewy's online pet pharmacy and AutoShip services — a helpful stay-at-home resource for pet healthcare and discounted doorstep shipments that readers leaned on for their fur friends.

Shop Chewy

Heartgard Chewable Tablets for Dogs, 51-100 lbs (Brown Box), $, available at Chewy

Thorn & Raised Plant Shop

Etsy's Thorn & Raised, featured in our guide to the online plant shops, continued to reign green-supreme in our readers' April apartment gardens.

Shop Thorn & Raised

ThornAndRaised Donkey Tail Succulent, $, available at Etsy

HUE Ultrasoft Denim Leggings

Was April the comeback month for jeggings? (Yep, we said it — jeggings. We'll meet you in the comments section.) According to this top-bought pair from our super-soft leggings story, yes, yes it was. They're like the perfect WFH-mullet: business from the Zoom call, party IRL.

Shop HUE

HUE Ultrasoft Denim Leggings, $, available at Nordstrom

The Paisley Moon Wooden Bouquet

These bespoke wooden flower bouquets (crafted thoughtfully by Etsy shop, The Paisley Moon) sold like Mother's Day hotcakes after being featured in our shopping list for hard-to-gift moms by budget.

Shop The Paisley Moon

thepaisleymoon Wood Flower Bouquet, $, available at Etsy

Red Carpet Manicure Color Dip Starter Kit

Readers continued to get crafty with their at-home salon care — top-carting this DIY item from a story where we tested $305 worth of at-home dip powder kits

Shop Red Carpet Manicure

Red Carpet Manicure Color Dip Starter Kit, $, available at Ulta Beauty

Zazzle Jigsaw Puzzles

The blitz of puzzle Instagrams may have tapered off, but our appetite for puzzling surely hasn't. Zazzle's assortment of wacky and wonderful puzzling material was a winning buy from our roundup of sites that sill has the comeback hobby in stock.

Shop Zazzle

Zazzle Taco Cats Space Jigsaw Puzzle, $, available at Zazzle

Deconeer Flower Embroidery Kit For Beginners

First came puzzles, then came paint by numbers, now (based off your carts) we're calling this mom-gift embroidery kit as the next big craft thing.

Shop Deconeer

Deconeer Wild Flower Embroidery Kit For Beginner, $, available at Etsy

Elementals Botanica Healing Crystal Kit

Care packages made a deserved comeback in April as readers' shopping habits shifted from themselves and onto others as a way of bridging the social distance — and this sweetly packaging healing crystal kit was a top-shopped option.

Shop Elementals Botanica

ElementalsBotanica Fertility Crystal Kit, Healing Crystals & Stones, $, available at Etsy

Milk Bar Dozen Assorted Cookie Tin

Another top-shopped winner that not only swept our care package coverage, but also our Mom's Day dessert-delivery roundup? Christina Tosi's legendary, fresh-baked Milk Bar cookies. We bought them for our friends, we bought them for our moms, we bought them for our damn selves.

Shop Milk Bar

Milk Bar Dozen Assorted Cookie Tin, $, available at Milk Bar

Senliart White Ceramic Heart Vase

Readers rushed to cart up this sweet little under-$20 vase as a unique and affordable gift for mom, earning it a top Amazon product spot for April.

Shop Amazon

Senliart White Ceramic Vase, Small (Heart), $, available at Amazon

Love & Confuse Mary Linen Wrap Dress

Another fashion shift we saw in April was the transition from sweats to house dresses — and this sunshine-hued style from our roundup of the dreamiest wrap dresses was a no-contest cart winner. We can almost see a summer outing from here with this easy frock.

Shop Love & Confuse

Love and Confuse MARY Linen Wrap Dress, $, available at Etsy

Andover Mills Daniel Corner Desk

Even though we started working remotely in March, many readers didn't quite pull the trigger on upgrading their WFH spaces until April. One top buy was this most wanted corner-desk buy from our roundup of options under $150. The best part? It can serve as an entryway hutch when finally go back to our real offices.

Shop Wayfair

Andover Mills Daniel Corner Desk, $, available at Wayfair

Colour Life Finds Paint By Number Agave Plant Kit

The crafting just wouldn't quit in April, with readers jumping on that paint by number train — and the top-bought kit was this very on-trend, wall-worthy agave print.

Shop Colour Life Finds

ColourLifeFinds Paint by number kit Agave plant, $, available at Etsy

Elementi Handheld Milk Frother

Since we couldn't pop by our favorite coffee shops, becoming an at-home barista was key in April. Readers scooped up this Amazon milk frother as a DIY gift for mom (so she can make her own mochaccino).

Shop Amazon

Elementi Milk Frother, $, available at

Allswell Stonewashed Waffle Bathrobe

If you weren't living in a sweatsuit or a house dress, chances are you were living in a bathrobe. This Allswell stonewashed waffle style was the top-bought item in our best bathrobes roundup — and it's currently 25% off with code "PAMPERMOM"

Shop Allswell

Allswell Stonewashed Waffle Bathrobe, $, available at Allswell

Billie Shaving Kit Subscription

Subscription services have been a stay-at-home saving grace — and our April top-carted erred on the side of body care essentials with Billie's ever-popular monthly shaving kit.

Shop Billie

Billie Starter Shaving Kit, $, available at Billie

MrMiSocki Sock & Comic Book Pack

A care package worthy of our comic-book obsessed brothers and sock-obsessed friends, MrMiSocki brought some much needed quick to April quarantine.

Shop MrMiSocki

Mr. MiSocki Pair of Socks + Comic Book, $, available at Mr. MiSocki

Tea Drops Deluxe Assortment Gift Box

A unique twist on tea, this box filled with whimsically shaped "drops" instead of sachets earned a top-bought spot from our hard-to-gift-mom list. All the recipient needs to do is pop one into their hot-water-filled mug of choice, stir, and sip away.

Shop Tea Drops


The Bouqs Co. Flower Delivery

Whether we were sending Artisan blooms to our moms, to our friends, or to ourselves, The Bouqs Co. was our number one online flower shop of choice.

Shop The Bouqs Co.

The Bouqs Co Colorful Rose Mix Bouquet, $, available at The Bouqs Co

Parachute Home Bedding

April was Earth Month and, as part of the celebration, readers shopped sustainable bedding from Parachute — a DTC brand that not only produces premium eco-conscious products but also partners with the United Nations' Nothing But Nets campaign that provides malaria-prevention nets to communities in need.

Shop Parachute Home

Parachute Home Rose Washed Sateen Top Sheet, $, available at Parachute Home

The Sill Plant Subscription For Beginners

Instead of wine subscriptions, readers signed up for something a little more natural in April: the Sill's monthly plant subscription geared towards beginner apartment gardeners. This top-bought subscription also graced our guide to bestselling Mom's Day plant gifts.

Shop The Sill

The Sill Medium Plants for Beginners, $, available at The Sill

Hashtag Home Witherspoon Side Chair Set

As part of its April Save Big, Give Back blowout sale, we featured a shopping roundup filled with IRL shots of Wayfair's customer-favorite deals — and this pair of under-$100, boho-chic velvet accent chairs became a fast reader-favorite.

Shop Wayfair

Hashtag Home Witherspoon Side Chair (Set of 2), $, available at Wayfair

The 27 Goods That Shaped April — According To You The 27 Goods That Shaped April — According To You Reviewed by streakoggi on April 30, 2020 Rating: 5

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